BRANDS IN THE SPOTLIGHT
Lane's World Exchange will explore brands and business owners making an impact on the world. We will interview business owners and learn about their journey in their specific industry. We will highlight a brand that has innovative and beneficial qualities. It is our hope that our viewers will become inspired by the stories and success of each brand that is featured in the spotlight.
Bentley Motors
Bentley offers a compelling blend of old-world British charm mixed with modern luxury tech and performance, what this means in practice is that Bentleys look, drive, and smell like Bentleys—right down to their genteel sportiness, sumptuous leather interiors, and gorgeous wood inlays. If one car brand screams class, it has to be Bentley.
Christian Louboutin
In 1992 Louboutin launched his own business in Paris, where he continued to use the boutique and design atelier as his headquarters. He developed an unmistakable signature by giving all of his shoes bright red soles. A typical pair of his luxury shoes might also have a stiletto heel and upper parts of coloured leather or exotic reptile skins; prices averaged about $800 a pair.
The influential industry journal Footwear News noted that Louboutin’s trademark red soles were a “subtle status symbol” and were far more alluring more than the overt branding of the big-name luxury brands. Differing stories had been offered for the origin of the coloured soles, but Louboutin said that the hue was inspired by an assistant’s red nail polish. He decided to use red on all his soles, reasoning that “red is more than a colour. It is a symbol of love, of blood, of passion.”
PRADA
Prada is one of the most iconic brands in fashion history. The designers behind the brand have continually striven to be innovative while maintaining their classically refined style. The House of Prada has proven its longevity, and the Prada name will still be in demand for years to come.
Prada added customer care to enable sales agents to provide their customers with the highest-quality, most complete digital sales experience available today. Agents can now communicate and serve customers on Facebook, Instagram and live chat. And with conversational commerce capability, agents can also complete sales in those same social channels where they communicate with customers. With that addition, the Prada Group delivers a totally seamless experience for its customers – selling, serving, and retaining customers at global scale
